Sometimes a website may require your email address but if that site isn't trustworthy, you are very likely to use a disposable email service like 10minutemail.com or Mailinator.com to complete the sign-up process.
We tend to have a transactional and very temporary relationship with these disposable email accounts. Once the purpose is solved, the mailbox is abandoned and we will generate a new address the next time another website asks for our "real" email address.
MailDrop.cc is a new provider of disposable addresses but what makes them a little different is that they let you use custom (memorable) aliases for your temporary email address and your mailbox will stay around forever so you can use the same address later on other sites as well.
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