Tuesday, February 02, 2010

Oscar Nominations to Be Broadcast Live to the Web on Tuesday

As awards season nears its climatic finale with The Oscars in March, the Academy is doing something they’ve never done before: broadcasting the Oscar nominee announcements live to the web.

It may not seem like a big deal, but this is Oscar we’re talking about and it’s an unprecedented live stream for the most prestigious and buzzed about award nomination ceremony in the entertainment industry.

So set your alarm o’clock and make sure to check out Anne Hathaway and Academy President Tom Sherak announce this year’s Oscar nominees broadcast live starting at 8am EST. You’ve got a few online viewing options, all of which support real-time chat options (we’ve also embedded it below):

   - Oscars.org
   - Livestream
   - Facebook

With Oscar on board, it seems as if the major trend towards live streaming award show programming on the web is here to stay. The Golden Globe Awards dedicated an entire social media-inspired red carpet show to their live streaming arensal, while the Grammy Awards — which saw a huge 35% ratings surge – also had a live stream of their red carpet event.

Clearly, the entertainment industry is wising up to the idea that bringing fans into the experience through live video streams and social media can be a net positive for the awards show broadcast.

Read more: Mashable

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